||||In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and studen
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing ...
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You easily download any file type for your gadget.Marketing Ethics & Society | Lynne Eagle, Stephan Dahl. I really enjoyed this book and have already told so many people about it!
