(Download) Summary: Innovation: Review and Analysis of Carlson and Wilmot's Book






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The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want".

This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book, the authors explain these questions and the five princip...


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