The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing...
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You easily download any file type for your gadget.Summary: Secret Formula: Review and Analysis of Allen's Book | BusinessNews Publishing. Which are the reasons I like to read books. Great story by a great author.