||2 of 2 people found the following review helpful.| A comprehensive introduction to the power of storytelling|By J. P. Reynolds|I was skeptical going into this read as I presumed that it was going to be a glossy, fluff piece of writing about the importance of storytelling. The reviews, though, were convincing and since I coach business professionals in how to tell a story, I decided at least to take a look at the first chapter|.com |Guest er: Tony Hsieh
Tony Hsieh is the author of the New York Times
Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do t...
[PDF.vj62] Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Rating: 3.92 (724 Votes)
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You easily download any file type for your device.Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story | Peter Guber. A good, fresh read, highly recommended.
