||0 of 0 people found the following review helpful.| Great Little Resource|By chinagolfcoach|A great little book packed with a great overview and a checklist of sorts for someone in a SME just getting introduced to PR. Worth the price for this little used book. Enjoyable short read. Lots of stuff to follow up on after reading this book.|6 of 6 people found the following review helpful.| A wonderful li||It hits all the bases... ()|From the Back Cover||
Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
Clear text and illustrations cover every
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and productlaunches. Power tips help you to deal with real-life situations and handle all types of media with...
You easily download any file type for your device.DK Essential Managers: Effective Public Relations: DK Publishing | DK Publishing. Which are the reasons I like to read books. Great story by a great author.
