||3 of 3 people found the following review helpful.| Enchantment In Sales|By Mark G.|This will be a short review, for I am a man of few words.
I'm in sales as a territory manager in the Carolinas for a manufacturer in the natural products industry. From reading this book, I was able to glean principles to apply in my day to day business with accounts; even though I think this book is geared more toward entrepreneurs.<|From Kirkus s||Apple's former chief evangelist leads businessfolk down the path to enchantment.|The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent G
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion...
[PDF.rd96] Enchantment: The Art of Changing Hearts, Minds, and Actions Rating: 3.60 (665 Votes)
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You easily download any file type for your device.Enchantment: The Art of Changing Hearts, Minds, and Actions | Guy Kawasaki. A good, fresh read, highly recommended.
