||About the Author||T. C. Melewar is Professor of Marketing and Strategy at Zurich University of Applied Sciences, Switzerland.
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?
Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is spli...
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You can specify the type of files you want, for your device.Facets of Corporate Identity, Communication and Reputation | T. C. Melewar.Not only was the story interesting, engaging and relatable, it also teaches lessons.
