||6 of 6 people found the following review helpful.| Excellent "business" book that has implications for your real life, too|By Andrew Knight|I am by no means a big fan of "business books". Most feel like they're thrown together quickly and read like dirge. I was pleasantly surprised by Switch -- which both reads easily and is absolutely relevant to the problems we all face in our work (and personal) lives. It breaks down the|.com |Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard | |"Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study cha
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a ...
[PDF.by13] Switch: How to Change Things When Change Is Hard Rating: 3.68 (714 Votes)
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You easily download any file type for your gadget.Switch: How to Change Things When Change Is Hard | Chip Heath, Dan Heath. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
