||1 of 1 people found the following review helpful.| A brilliant business book|By A. Kruglov|While the specific findings of this book make sense in retrospect, the way Anand presents and ties them together makes the founder/strategist/manager reimagine how to approach innovation, competition, and disruption. The book is highly relevant for those in media and technology, but I would recommend it to anyone running a business - lar||“Bharat Anand’s The Content Trap is a masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape. For every artist, agent, marketer, creative person, or strategist—even if you think you
“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG
Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
Companies everywhere face two major challenges today: getting noticed and g...
[PDF.ii83] The Content Trap: A Strategist's Guide to Digital Change Rating: 3.76 (474 Votes)
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You can specify the type of files you want, for your device.The Content Trap: A Strategist's Guide to Digital Change | Bharat Anand. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
