[Read ebook] Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)






 | #2140708 in eBooks |  2016-08-18 |  2016-08-18 | File Name: B01KNLA8E8

||From the Back Cover||Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of grow

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name.



This comprehensive and important study explores how family identity has the pow...


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You easily download any file type for your gadget.Wise Family Business: Family Identity Steering Brand Success (Creativity, Education and the Arts)   |  Joachim Schwass, Anne-Catrin Glemser. A good, fresh read, highly recommended.

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