||0 of 0 people found the following review helpful.| Essential for both non-profits and for profits interested in Cause Marketing|By Customer|I was required to read this book for graduate school and I am so happy I did. I work in the non-profit world and this is an excellent and business oriented book. It shows great strategy, excellent case studies, and a very clear set of parameters to decide what are meaningful and beneficia|From the Inside Flap||People who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" c...
[PDF.oq19] Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Rating: 4.86 (409 Votes)
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You can specify the type of files you want, for your gadget.Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line | Philip Kotler, David Hessekiel, Nancy Lee. Just read it with an open mind because none of us really know.
