||0 of 0 people found the following review helpful.| One of My Favorites!|By Tom Shapiro|This is one of my favorite business books. The examples made throughout the book made Chip's and Dan's points come through vividly, and the stories truly do stick in one's mind. I can honestly say that this book changed the way that I approach writing, give presentations, and conduct pitches.
Made To Stick is gripping throughout.
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make thei...
[PDF.wd32] Made to Stick: Why Some Ideas Survive and Others Die Rating: 3.79 (422 Votes)
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You can specify the type of files you want, for your gadget.Made to Stick: Why Some Ideas Survive and Others Die | Chip Heath, Dan Heath. I was recommended this book by a dear friend of mine.
