[Free read ebook] The End of Fashion: The Mass Marketing of the Clothing Business Forever






 | #187866 in eBooks |  2010-10-12 |  2010-10-12 | File Name: B003YUCEC0


||6 of 6 people found the following review helpful.| "Knowledge is Power"|By Vala|This book is much more than a review of fashion. Was it the author's intention to write an all encompassing book about social structure, social order, consumerism and commerce? It certainly is that, as well as a comprehensive discussion on the numerous aspects and shifts in fashion.

The book is a historical recounting of changes that too

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the...


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