|||Jenny Lantz captures the current moment in trends and those who make trends happen. Her research involves interviews and lively narrative that synthesizes and brings to the fore those significant issues related to the fashion industry. A must-read for anyone
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermedi...
[PDF.nn70] The Trendmakers: Behind the Scenes of the Global Fashion Industry (Dress, Body, Culture) Rating: 4.95 (786 Votes)
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