||2 of 2 people found the following review helpful.| Very good|By DarrenIngram_dot_com|This is a massive, detailed book that seeks to lift the lid on the world of brand psychology, explaining why customers can be immensely loyal and trusting of certain brands, especially when seeded by positive vibes through corporate social responsibility and ethical transparency programmes. Make no mistake, this is not a quick read. Twent||Marketing, branding and PR professionals; MBA level PR and Branding students; reputation management specialists|From the Author|Brand Psychology by Jonathan Gabay||Branded to
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corp...
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You can specify the type of files you want, for your device.Brand Psychology: Consumer Perceptions, Corporate Reputations | Jonathan Gabay. A good, fresh read, highly recommended.
