||1 of 1 people found the following review helpful.| Really enjoyed reading this book|By Raul C.|Really enjoyed reading this book. It gives you some very practical ways to make a difference as a marketer without having to change your job. Inspiring stories to make sense of some of the concepts presented in the book.|2 of 2 people found the following review helpful.| Excellent book! I've learned a lot||"Every business, brand, and individual involved in the business of brands should sit up and take note."| |—Paul Woolmington, CEO, Canvas Worldwide ||"With people saying they wouldn't care if 74 percent of brands disappeared tomorrow, markete
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge...
[PDF.hb04] Good Is the New Cool: Market Like You Give a Damn Rating: 4.64 (775 Votes)
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You can specify the type of files you want, for your device.Good Is the New Cool: Market Like You Give a Damn | Afdhel Aziz, Bobby Jones. I really enjoyed this book and have already told so many people about it!
