||0 of 0 people found the following review helpful.| 5 stars for the Purple Cow and 6 for the Big MOO|By Gisela Hausmann|Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover.
This may be Seth Godin’s best book , even better than the ‘purple cow’. And, yes, It is Godin’s book because he|From Publishers Weekly|Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers' attention. Phrased as a feel-good kindergarten p
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.
In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable...
[PDF.gs68] The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 3.72 (712 Votes)
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You can specify the type of files you want, for your device.The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable | The Group of 33. A good, fresh read, highly recommended.
