||0 of 0 people found the following review helpful.| Very interesting review and point of view on the retail marketing! Useful for every one in the retail, not only on C-level|By Andrei Evtimov|Very well argumented review on several important aspects of the theory and practice of retail. A excellent combination of theoretical and personal experience views on: focus on shopper; knowledge of the clients; data-driven decisions; in-||
"Drawing on both academic research and his own extensive experience Constant has succeeded in demystifying the science of category management by focusing on the art of making shoppers happy."|
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone.
You can specify the type of files you want, for your gadget.Retail Marketing Strategy: Delivering Shopper Delight | Constant Berkhout. A good, fresh read, highly recommended.
