||4 of 4 people found the following review helpful.| Now is better than we think|By CNB|If the future of commerce forecast by Don Peppers and Martha Rogers in their new book, Extreme Trust: Honesty as a Competitive Advantage, turns out to be even partly true... but then, it already is partly true.
In a nutshell, the premise of the book is that while many companies today are trustworthy - they mostly do what they say t||"'Trust is the new black.' We all rely on those we trust, and that's particularly true when it comes to business. Extreme Trust talks about how trust is increasingly critical in business, and how trustworthiness, or its absence, has become increasingly
How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and e...
[PDF.eo47] Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised Rating: 4.88 (455 Votes)
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You can specify the type of files you want, for your device.Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised | Don Peppers, Martha Rogers. Which are the reasons I like to read books. Great story by a great author.
